In our first webinar of 2021, GreenLight Medical partnered with vendor credentialing service, symplr, to provide key insights surrounding challenges faced in 2020, lasting changes in the medical sales workflow, and innovative approaches moving forward into a new year.
As we look back on 2020 and move forward into 2021, it has become clear that the dramatic disruption in the medical sales sector is not a momentary lapse in time where business will “resume as normal” after an indefinite period of abnormality. Rather, medical sales face a new normal where some standard processes will be insufficient as the needs of tomorrow are quickly becoming the needs of today. While the pandemic continues, there is a temptation to play the waiting game rather than rethink practices. However, a disrupted workflow has left stakeholders with different needs and have positioned health systems to rethink their access policies even after the pandemic subsides.
Watch the webinar today to hear from business strategy, sales, and medical device experts on how to work with the market, increase access, and build best practices that have longevity.